rich hirst helps global teams get clear, move faster & unlock growth
why leaders turn to rich
multinational expertise
| Understands the realities of leading a global company in the Indo-Pacific |
proven results
| Partnered with 200+ global brands to sharpen strategy and win HQ support |
future-ready teams
| Equips leaders for disruption, innovation, AI, and the future of work |
human approach
| Known for real talk, calm presence, and care for the whole leader |
focus areas
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Leadership 4.0 - modern practices for a new era
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World class teams - beliefs and behaviours of the best
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Disruptive growth - turning change into opportunity
trusted by global leaders & teams
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about rich hirst
performance psychologist, ceo & co-founder
Rich has spent 20+ years working with local heads of global companies across the Indo-Pacific, helping CEOs and senior teams win HQ support, lift performance and build cultures people actually want to be part of.
CEO and co-founder of Abundium, Rich is a performance psychologist who has trained 100,000+ leaders, advised 2,000+ multinational executives, and shaped leadership capability inside some of the world’s biggest brands.
He’s collaborated with leading global thinkers, spoken on major stages, and been featured in major mastheads including AFR, The Australian and Sky News, sharing real talk on modern leadership, performance and growth.
If sustainable growth is the goal, Rich is your guy.

what clients say
“We have been working with Rich and the Abundium team for a number of years now and have always found the forums they facilitate to be incredibly insightful, contextually relevant and inspiring. Recently we had the opportunity to welcome Rich in to one of our Leadership Team sessions to coach the team on resilience through change. The session that Rich facilitated was incredibly valuable for our team, a blend of academia and practical business insight mixed with robust team discussion. The power of mindset and the resounding impact on outcomes was an empowering reminder of how resilient leaders lean into change. Thanks for the ongoing support of business across ANZ Rich!"
“It was a great session Rich. Thank you for kicking off our APAC leadership conference to right tone for the event and educate our leaders about growth mindsets. The feedback was really positive. You have no idea over the last few days how many times we have heard 10X, learning zone and growth mindsets mentioned. I would consider that an absolute success.”
“Rich is working directly with me and my senior leadership team to coach us through a process to develop the culture strategy and drive alignment in the top team. We engaged him to rapidly identify opportunities how to improve our organisational culture (our organisation has ~1300 employees). He has done an amazing job from analysis, to insights to coming up with a specific, tangible change management roadmap of easily understood behaviours."
“Rich Hirst is a change whisperer to executives and leaders of all levels. His coaching style is heavy on listening and he pulls teaching points from beyond the business world as he guides leaders through tough decisions to achieve high performance in culture, social impact, employee engagement, innovation and other domains. I highly recommend him as a thought partner and performance coach.”
"Rich ran a high performance workshop with my senior leadership team. I knew it would be a valuable dialogue but did not anticipate how inspired my team would be by Rich's content and approach. My team's awareness, attitude, appetite and even language about high performance 'mindframes' shifted during the session. Without my request a number of the team passed on their learnings and new language to their own teams immediately after the session, a sure sign of it's relevance and value. Following the success of the session we have asked Rich to work more closely with us to really drive the learnings about high performance home."
"I highly recommend Rich to any individual or team who is eager to learn, develop and achieve greater results both personally and professionally. He offers exceptional value. Your only regret will be ‘I wish we’d started working together earlier’."
ready to work together on your next keynote, workshop or tailored program?
